Frase.io

Frase automates the part of SEO content work nobody enjoys: the research. Give it a keyword and it reads the top-ranking pages, pulls out the questions people are asking, the headings competitors use, and the subtopics they cover, then turns all of that into a content brief your writer can actually follow. The idea is simple — stop starting from a blank document and a guess, and start from what already ranks.

In 2026 Frase rebuilt itself around a second job: AI search visibility. The new Frase Agent chains research, drafting, and optimization steps together, and the GEO score tracks whether your pages get cited in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Google rankings are still half the game; the other half is whether the AI answer names you at all.

How the workflow runs

It starts with research. Frase scrapes the top results for your keyword and builds a brief: an outline, the questions to answer, the topics to cover, and a target word count. If you outsource writing, this is where Frase earns its keep — a good brief is the difference between a draft that needs two rewrites and one that ships.

Then comes the draft. The AI writing assistant works inside the brief and drafts in your brand voice, learned from your own site. You give a line of feedback and the agent rewrites. The content score checks the draft against the ranking pages as you go, flagging missing topics before you publish.

After publishing, Frase keeps watching. Content Guard tracks ranking and traffic decay and drafts fixes for pages slipping, and AI Visibility reports where your content shows up in AI answers. You approve each change — nothing goes live on its own unless you opt in to automatic low-risk fixes.

Pricing

Plans open at $49 a month ($39 a month on yearly billing) for one site and one person. Professional is $129 a month ($103 annual) and adds the seats, sites, and content volume a team gets through. Scale, at $299 a month ($239 annual), is the agency tier with multi-site and multi-seat support. There is a 7-day free trial with no credit card required, which is the honest way to judge it: run a few of your own briefs through it and compare the output with your current process.

Watch the add-ons before you compare prices with rivals. Unlimited AI words is a paid add-on on every tier, and extra seats and AI prompts add up. The headline price is the floor, not the total.

Where it falls short

Frase is a research and brief tool first. Its AI writing is serviceable for drafts but a step behind dedicated writing tools, so expect to edit. It is also not a full SEO suite — if you need rank tracking and backlink analysis in the same subscription, you will still need something like Semrush. And the per-article limits on the entry plan are real: if you publish more than a few articles a month, budget for Professional from the start rather than discovering the cap mid-month.

Who should use it

Frase fits content teams that outsource writing and need clear, consistent briefs, and bloggers who want a faster research-to-draft workflow. Solo operators publishing at volume get the most value — the brief quality is genuinely the best in its price range. Skip it if you already have a research process that works, or if you need one tool to cover all of SEO. It is a specialist, and it is priced like one.

Verdict

Frase is an efficient, well-priced pick for speeding up content research and brief creation, and the AI visibility tracking makes it more relevant in 2026 than it was a year ago. Use the 7-day trial on your own keywords before paying — if the briefs are better than what your team produces by hand, the subscription pays for itself quickly. Check current pricing on the official site before deciding, since the plans have changed before.

Research-based assessment of publicly documented features, product information, and pricing. This is not a claim of independent hands-on testing.